Start a conversation Press + appearances
Ideas shared.
Work documented.
Interviews, articles and industry conversations from across media, advertising and technology.
On the record
Selected press and appearances.
Interviews, ideas and industry conversations. Every item links to the original publication or recording.
Flipboard’s Programmatic Mantra: “Make Money, Maintain Quality”
A direct interview with Rick Welch on mobile monetization, private marketplaces and a collaborative programmatic sales model.
Read the originalRick Welch: When It Comes To Mobile Programmatic, Buyers Are Behind
Rick’s perspective on why mobile programmatic buying lagged consumer behavior and where publishers could move the market forward.
Read the originalYear of Innovation: How Publishers Are Planning for 2021
Publisher perspectives on innovation, audience strategy and the priorities shaping the year ahead.
Read the originalStill Plenty of Opportunity in Digital Advertising, Flipboard Exec, Rick Welch
A substantive Q&A on publisher revenue, the state of digital advertising and Rick’s path through media.
Read the originalHow Condé Nast Treats Programmatic Advertising as a Cross-Selling Opportunity
Coverage of Rick’s Digital Innovators’ Summit session on integrating programmatic with direct sales.
Read the originalOn stage
Selected appearances.
Bring us the next problem